Copper — Commercial

The Unfair Advantage is a 30-second commercial for Copper.co, the London-based digital-asset custody and trading infrastructure company, featuring Rebecca Ferguson and directed by Diarmid Harrison-Murray. It was Copper’s first television commercial, created with Piccadilly Curtains: Ferguson in a vast Icelandic landscape, the brand’s pitch to institutional investors that security and speed need not be a trade-off.

The credit is a producer’s credit, not a company one. The Unfair Advantage was produced by Jonny Kight at Untold Studios; In Color did not produce it, and the credits say so. It sits on the reel alongside the other commercials Jonny Kight produced with Diarmid Harrison-Murray at Untold — Coors ‘Keep It Fresh’, MoneySuperMarket ‘Monster’, Churchill Insurance and the Neom films.

The film shot over several days on location in the mountains of Iceland in summer 2021, followed by a studio day with Rebecca Ferguson at The Tank Factory in London in August, with Ben Magahy as DoP; Untold’s VFX team then married the two. Edit was by Brendan Jenkins at Ten Three, grade by Julien Alary, VFX by Untold.

Talent-led work runs through Jonny Kight’s credits — Carlsberg with Mads Mikkelsen, Cannaray with Claudia Winkleman, O2 with Shawn Mendes — and Copper with Rebecca Ferguson sits in that line.

Working with recognisable talent shapes the whole production — availability, agents, usage and the schedule all run through the artist’s team — and holding that alongside a remote landscape shoot is the producer’s job. For brands considering a talent-led commercial produced from London, the commercial production page sets out how In Color works.

For commercials produced by In Color itself, see Courvoisier — Commercial and the commercial production page.

Credits on this site list the producing company on each project. Where that is not In Color, it is Jonny Kight’s producing work at another company, shown here as the founder’s credit.

Outcome
Released November 2021 and aired on Bloomberg Television. Named Ad of the Day by LBB.