Courvoisier — Commercial

To Our Father Figures was Courvoisier’s Father’s Day campaign for 2025, created by the agency Calling for Campari Group. Three portraits of mentorship: Ezra Collective honour jazz bassist and educator Gary Crosby, the man who brought the band together; designer Bianca Saunders honours Andrew Ibi; and chef Giuseppe Parrinello honours Adalberto Lonardi. Film and stills, told by the people themselves.

In Color produced the campaign in full. This was a full production rather than a production service job: producer Jonny Kight held the project from brief to delivery for Calling — budget, schedule, crew and kit, locations and permits, the director’s shoot and the stills shoot — with Calling’s founder Josh Tenser directing, Fémi Awójidé on camera and photographer Willow Williams shooting the stills that sit alongside the films.

The films shot in London in spring 2025: the Ezra Collective and Gary Crosby day at Bethnal Green Working Men’s Club on 5 March, with the band performing live, and the Bianca Saunders and Andrew Ibi day at Calling’s studio in Peckham on 2 April. Offline was cut at Marshall Street Editors; grade and VFX were by UNIT. The shoot ran AdGreen measures throughout.

A full production, in practice, means In Color carried the whole job: the agency contract, the budget, the schedule, the crew and kit, the locations, the insurance and the delivery. There was no production company between us and Calling — that is the difference between production and production service, and it is the way In Color prefers to work with agencies and brands.

Courvoisier is the model for the commercials In Color makes: a London agency, a brand with a clear idea, a music-led film, and one producer who holds the whole job from the first call to the final master. For how we work with agencies and brands, see commercial production.

Outcome
Launched in late May 2025 ahead of Father’s Day across video on demand, social and digital, backed by out-of-home across the UK. Named Ad of the Day by The Drum and covered by LBB, Marketing Beat and Decision Marketing.