Audible — Commercial

The Breakdown is a 30-second commercial for Audible’s comedy range, created by Fold7 London and directed by Thomas Ormonde. A woman waits beside her broken-down car; the recovery driver who turns up finds her laughing, lost in an Audible comedy. One idea, one location, played for the laugh.

The credit here is a producer’s credit, not a company one. The Breakdown was produced by Jonny Kight at MindsEye, the London production company where he produced commercials before founding In Color. In Color did not produce it, and this page says so plainly: credits on this site are never embellished. It sits on the reel because it shows the kind of commercial production In Color now offers under its own name — a director-led spot for a household brand, with one producer running the job from brief to delivery.

It shot in a single day, 1 June 2023, at Millbrook Proving Ground in Bedfordshire, with Kasper Wind as DoP — a closed-road location with action vehicles, a passing lorry, a recovery truck, a camera car and a special-effects team, and a unit of around seventy. The offline was cut by Saam Hodivala at Shift Post; grade and VFX were by Black Kite, with sound by String and Tins. Thomas Ormonde and Jonny Kight have made several commercials together at MindsEye, among them Barclaycard ‘Cost Controllers’ and On The Market ‘Get Real’.

Had the same brief come to In Color, it would run one of two ways: as a full production, with In Color contracting directly with the agency and producing from brief to delivery; or as UK production service, if an agency or production company from outside the UK brought the job to England and needed crew, kit, locations and permits on the ground. Either way the producer is the same.

For commercials produced by In Color itself, see Courvoisier — Commercial and the commercial production page.

Outcome
Released July 2023 as a 30-second spot. Featured on David Reviews and Ads of the World.