Neom — Commercial

Jaumur is a 60-second film for Neom, the development on Saudi Arabia’s Gulf of Aqaba coast, introducing Jaumur — a marina community planned as the largest luxury neighbourhood on the Gulf. The film was created by McCann London with Whisper and directed by Diarmid Harrison-Murray; live action is fused with the architects’ visualisations of a place that does not yet exist. It is one of three Neom films Jonny Kight produced with Diarmid at Untold Studios, alongside ‘Gidori’ and ‘The Cube’, and is cut in a 2.39:1 frame, mastered in 4K.

The credit is a producer’s credit, not a company one. Jaumur was produced by Jonny Kight at Untold Studios, the London studio where he produced a run of commercials with Diarmid Harrison-Murray; In Color did not produce it, and the credits say so. It is here because it shows the scale of commercial production Jonny Kight brings to In Color.

The live action shot over three days in February 2024 across Mallorca — Playa de Muro, Port Adriano, Port Andratx and Canyamel — standing in for the Gulf of Aqaba, with Jaime Feliu Torres as DoP and Palma Pictures servicing on the ground. Edit was by Stephen Dunne at Ten Three; VFX by Untold with Black Kite, fusing the footage with Jaumur’s design visuals. An earlier Neom episode in the same series shot in Cape Town in November 2023, serviced by Groundglass — now one of In Color’s production partners.

Diarmid Harrison-Murray and Jonny Kight worked together across a run of commercials at Untold — Coors ‘Keep It Fresh’, Copper ‘The Unfair Advantage’, MoneySuperMarket ‘Monster’ and Churchill Insurance as well as the Neom films — the kind of director relationship In Color builds its commercial production around.

Neom is a large, international client, and the films were produced out of London for a brand based in Saudi Arabia, shooting in Spain and South Africa. International work of that kind is where In Color’s production network — Groundglass in Cape Town, TrueNorth in Reykjavík, Two Point O in Ljubljana — and its UK production service come in: one producer holding the job from London, partners on the ground wherever it shoots.

For commercials produced by In Color itself, see Courvoisier — Commercial and the commercial production page.

Credits on this site list the producing company on each project. Where that is not In Color, it is Jonny Kight’s producing work at another company, shown here as the founder’s credit.

Outcome
Live now on Neom’s channels as a 60-second 4K film for all media. Production credits are listed on the Production Service Network.